2012 Copyright - East to World - Design: DM Dima.
Cristobal Medina – Executive Director

I can define myself as a specialist in creation, implementation and development of Business and Distribution models.

With experiences in Indirect Model, working with different channels:

  • Wholesalers and Distributors,
  • Agents and Freelance,
  • Corporate Dealers and System Integrators and also Engineering and VAR’s.

And in many areas:
Medical, Electronics, Photo, Retail, Information Technologies and Telecom market dealing with the main partners; Carriers, Phone Retailers, Manufacturers and Distributors.

Regarding direct sale, I managed Direct Sales Teams oriented to SMB and Large accounts.

Analyzing products and their potential clients (professionals & end user) and searching the best way to drive the sales.

Always looking for the best and optimized “customer & market approach” overall with a clear execution very oriented to results.

Professional Career

  • Polaroid, Country General Manager Spain, Portugal and Italy. Opening the Region office and full P&L responsibility.
    • Defining the strategy and developing the channel in Spain, Italy and Portugal.
  • Kodak, as Country General Manager Spain and Portugal.
    • Redefined the strategy and developed the New Kodak channels in Spain and Portugal.
    • Established a modern Distribution adapted to the environment and current situation.
    • I was involved in the new Inkjet Printing Kodak business working at European level in the launching Plan.
  • Lexmark Spain, as Country General Manager Spain and Portugal.
    • General Manager of Inkjet Division & Consumer Channels.
  • Olivetti Personal Computers, as Consumer Division Director for Spain and Portugal.
    • Full responsibility in sales, marketing and channel.
  • Intergraph Spain, Intergraph Computer System Division Director Spain and Portugal.
    • Defined and created the new Intergraph customers & Channel for a new HW&SW strategy
    • Working with VAR’s, System Integrators, Technical Engineering Companies and 3rd parties’ alliances.
  • TOSHIBA, Dealer manager.
Jorge Trillo – Founder

My objective is give my total support to the corporation I am managing, with the experience and capability I have, in order to achieve corporate goals for new future expansion to the Middle East Region.

Summary of career

  • 1976 - 1st year of Sr. High school Salisbury State College (Maryland, USA)
  • 1-1 - 2nd & 3rd Year High School Sta. María del Pilar (Madrid, SPAIN)
  • 1980 - French language Studies International College (Cannes, FRANCE)
  • 1981-1986 - Lawyer Degree CEU University (Madrid, SPAIN)
  • Found TTIBERICA, SL a medium construction company which grows up to 63 employees in 10 years, building all around Spain and France, with more than 400.000 construction square meters built.

      This includes projects like:
    • Dental Centers
    • Conference Halls
    • Factories of: CD-DVD recording, Painting manufacturers, IT , Car Parts, Agriculture vehicles, etc
    • Surgery Rooms
    • Museums
    • Restaurants
    • Technical Clean Rooms, etc
  • Found 3 more companies created for the real estate market and city-planning Consulting.
  • CEO of HIPEPAS CORPORATION, a company dedicated to building for rent, with more than 500 offices and apartments lease contracts.
  • Director of BIOSOCIEDAD DE DESARROLLOS DE CAMPO, which was the company created to coordinate an important project to change most of the Nuclear power stations of Spain into a Combined Cycle power stations, handling the process of planning all government requirements and environments projects.
  • Chairman of SIRACUSA ENTERPRISE, founded in 1971, and special dedicated to built turnkey projects as investor/owner of Industrial premises and shop units to lease them to important enterprises signing medium and long term contracts with important yields.